Avtron Welcomes David Franks as Vice President of Sales

Cleveland, Ohio, January 3, 2024 – Avtron Power Solutions is thrilled to announce the appointment of David Franks as the new Vice President of Sales. In this role, David will play a key part in steering Avtron’s sales strategies and implementing strategic processes as the company continues its impressive growth trajectory.

With a distinguished career in sales and marketing, David brings a wealth of experience to Avtron. Prior to joining the company, he served as the VP of Sales and Marketing for Stored Energy Holdings, LLC, where he successfully increased market share through organic growth and entry into new markets. His strategic acumen and leadership skills have also been developed in key roles with Aggreko LLC and United Rentals, Inc.

Notably, before embarking on his successful business career, David played as an offensive lineman in the NFL for four years, playing for the Cowboys and Seahawks.

David’s educational background includes a Bachelor of Arts degree in Economics from The University of Connecticut, and he holds an MBA in Finance from The University of New Haven. This solid foundation has equipped him with the knowledge and expertise to drive Avtron’s sales initiatives forward.

“We are delighted to welcome Dave Franks to the Avtron team as our Vice President of Sales,” said David Cox, CEO at Avtron. “His proven track record in developing effective sales strategies, coupled with his experience in navigating competitive markets, makes him the ideal leader to drive Avtron’s sales to new heights. We are confident that his strategic vision and dynamic leadership will contribute significantly to our continued success.”

David Franks expressed his enthusiasm about joining Avtron, stating, “I am excited to be a part of Avtron’s growth journey. The company’s commitment to innovation and excellence aligns with my professional values, and I look forward to contributing to the success of the sales team.”

Avtron is confident that David will be a valuable addition to the leadership team, and his appointment marks a significant milestone as the company continues to strengthen its position in the market.

About Avtron Power Solutions

Avtron Power Solutions, formerly ASCO Load Bank, is the global leader in load bank and test solutions, including the Avtron and Froment product lines, the SIGMA control platform, and related services offerings, with operations in North America and the UK.

Media Contact

Rob Trefz – rob.trefz@avtronpower.com