Director of Sales


The Director of Sales & Service is responsible for leading and managing all activities in support of the Company’s sales and service department while ensuring that company standards are achieved and maintained with a targeted emphasis on continuous improvement, providing support, structure and documented formalized training for employee development. The position requires a hands-on, self-starter with the ability to motivate and lead subordinates and others. The Director of Sales & Service must be a skilled communicator who is able to convey information, ideas and policy to all levels within the organization.

Essential Functions

  • Oversee the development and execution of effective strategic account plans by Regional Managers for target accounts. Develop and leverage high level relationships in key accounts.
  • Drive organization to achieve sales success. Develop and maintain processes for effective and efficient sales team performance.
  • Develop organizational teamwork for effective cooperation among sales, business development, engineering and manufacturing.
  • Improve competitiveness through strategic and tactical promotional programs utilizing digital and print based media. Manage promotional budget and resources.
  • Work closely with Director of Marketing to develop successful solutions to customer needs and manage process of proposal development.
  • Work closely with Customer Service, Inside Sales and Production departments on customer schedules, expedites, terms and conditions review and order clean-up
    Work closely with the Sales Teams globally to develop and implement selling strategies for new and existing products into new and existing markets globally.
  • Maximize impact in delivering ultimate customer experience and brand strength.
  • Maintain fiscal responsibility for related travel, entertainment expenses and assigned budgets.
  • Review reports, attend and participate in scheduled team meetings, prepare and provide data reporting for management measurements of revenue and margin results. Present appropriate content at periodic Business Review meetings.
  • May be required to attend trade shows, seminars, industry related conventions and training.
  • Measure and monitor variety of Sales KPIs like quotation volume, close rates, sales revenue, sales calls, gross margin, opportunity slip rates and other such indicators for Sales Organization.
  • Take a leadership role with business process improvement initiatives.
  • Continuous improvement, sales process, quotation, sales team support.
  • Assume additional responsibilities as assigned.

Additional Responsibilities

  • Actively participate as a member of the Avtron management team.
  • Initiate and provide leadership for integration and process improvement opportunities.


  • Internal employees in sales, marketing, engineering and operations.
  • External customers for market research, new product ideas, large project opportunities, etc.
  • Executive Management at Load bank Business in the functional areas listed above.

Minimum Qualifications

  • Experience in the sale of capital equipment (industrial/electrical test equipment).
  • Ability to travel approximately 30% (as required) including planned customer appointments, trade shows, conventions, and availability for factory tours and entertainment during customer visits.
  • Working knowledge of sales processes, price book, quotations process.
  • Knowledge or experience with electrical power circuits, power testing, power distribution, or standby emergency power equipment is a plus.
  • Strong orientation as it relates to dealing with customers and clients.
  • Self-starter with an enthusiastic level of motivation and excellent interpersonal and communication skills.
  • Strong team player 4-6 years participating in project teams or major projects.

Education and/or Experience

  • BSEE, BSME or equivalent technical work experience.
  • MBA required.
  • 10+ years in sales and sales management positions.
  • 5+ years of technical sales experience.


  • Excellent written & presentation skills.
  • Strong business acumen.
  • Good creative ability.
  • Advanced problem solving skills.
  • Solid organizational skills.
  • Strong ability to organize and manage multiple priorities.

Computer Skills

  • Experience with Windows software, especially Excel, PowerPoint, Access and Microsoft Project.
  • Working knowledge of ERP system and order processing.
  • Working knowledge of CRM (data entry, use, and report generation).

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